Sweatsquad: Workout challenges in video with friends and communities

Branding Design  +   Mobile App Design  +   Website Design
Project Background

01

Sweatsquad is a social fitness platform where users can create squads for their friends or communities. The app aimed to help people to socialize and workout within their homes during pandemic. During the design phase, the app changed its main course. It used to be called Fitsquad and later Sweatspace. Later it has settled with the form called "Sweatsquad".

  • Duration
  • July 2020 - February 2022 Approximately 2 years
  • Role
  • UX/UI Designer, Social Media Managener
  • Responsibilities
  • Wireframing, prototyping usability studies, designs.
  • Company
  • Blue Lime, LLD
Challenges
  • Better user experience for easy & daily use.
  • Create a better user interface for the app's identity.
  • Integrate a socialization aspect to the system.
Mobile App Design

03

Initial Designs Of The App
First UI Update
Usability Study 1

After the UI update, the first usability study was conducted to test how well the user experience was. We wanted to understand if the app addresses user pain points.

Findings:

  • More advanced profile section to keep track of user's progress
  • Different challenge modes for different situations
  • Squad pages for larger groups
  • Chat implementation for further interaction
  • Diet Challenges
  • Leaderboards for local or global competition
After Usability Study 1
Brand Identity

Fitsquad is turned into Sweatspace with a new logo design.

UI Design

The design was adjusted to be more minimalistic after the new developments.

UX Design

New features were added after the usability study findings.

Usability Study 2

We conducted a second usability study to understand if we were addressing the user needs.

Findings:

  • Simpler user experience
  • Heavier focus on communities
  • Simpler profile section
  • Challenges created by communities instead
  • Social interaction implementation
After Usability Study 2
Brand Identity

The app name changed from Sweatspace to Sweatsquad.

UI Design

Subtle hints of glassmorphism were integrated into the minimalistic design.

UX Design

The app is simplified with the main focus on community challenges and the social interaction aspect of it.

Responsive Website Design

04

Challenge 1
Better user experience for easy & daily use.

The idea started as a way to exercise at home meanwhile socializing with people. During the process of the pandemic, ideas shaped and grew into different models. In the last version, the project settled around the idea where creating Squads with your friends or with a community. Better user experience for easy & daily use.

Challenge 2
Create a better user interface for the app's identity.

When I first started working with the company, the old design was not appealing to the user or the brand's identity. As we continue to work on developing the app for our future users, we also worked on designs to match the company's vision.

Challenge 3
Integrate a socialization aspect to the system.

This challenge was important to achieve since people were lacking socialization during the pandemic. However with Squads, we achieved a serving function for all kinds of situations, whether its a friend group or a community, and, it is monetizable!

Style Guide
The color scheme was chosen to reflect the energetic nature of the app, while keeping the tone of the app warm and friendly. The minimalistic design helps to content to be main focus.
responsive priview

Links

Abandoned - Not maintained
what I've learned
Sweatsquad is a project where I have started to learn everything about UX/UI design. Moreover, working in a startup company helped me to understand many different roles in this field. I also got to experience keeping the balance between user needs and bussiness goals.
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